Tips for Using Six Seconds' materials in your presentations
- Joshua Freedman
- Ilaria Boffa
Am I allowed to include some Six Seconds' slides or models or concepts in my slides? What is the ethical and appropriate way for me to do so?
Yes! We want you to share Six Seconds' methods and concepts. Here are general guidelines, and, please ask us if you are unsure!
If you have joined a Certification Training, you agreed to the Certification License which lets you do that.
Using a few ideas or items in a presentation or article
As you should do with anything you’re quoting or sharing from other authors… provide credit / attribution of your source.
For example, if you are putting the Change Map on a slide, at the bottom you would include:
©6seconds.org, used by permission
Or, better:
©Six Seconds, used by permission. Source: 6sec.org/change
If you were putting it into a workbook or handout or article, you might put:
As explained in INSIDE CHANGE (Freedman & Ghini), the Change MAP is a framework to structure transformation. (The Change Map is ©Six Seconds, used by permission, see: 6sec.org/change)
What about published works? Publishers should require you to have a letter from the source you are quoting giving permission – even if it’s just a little content. Email staff@6seconds.org for this.
Using a significant amount of content or a published product
How do you know if it’s significant?
If your work is BASED ON or adapted from Six Seconds' work, then you need a license agreement. An easy test: “If everything that came from Six Seconds was removed from this work, would it be significantly less valuable?”
Or, “If someone was looking at this work and Six Seconds' other work, would they say: ‘Oh, this looks like it came from Six Seconds’”
Six Seconds is generally delighted to license such use. We need to ensure that such use is ethical & legal, aligned to Six Seconds' brand values, and appropriately protected.
Please send an email to staff@6seconds.org explaining:
What you are making & what it’s for
What Six Seconds' materials you want to include. Include your estimate of the percentage of the work that is Six Seconds' or based on Six Seconds' materials.
How this work will be sold (to whom, for how much, and approximately how many)
The best way to be licensed for professional use is to SUBSCRIBE the GOLD MEMBERSHIP.
Brand guidelines
For appropriate use of Six Seconds' logos and materials, please see the other sections of this guide: